Meet Your Coach

Smiling man wearing a white cap backward and a dark gray t-shirt posing with hands behind his back in front of a wooden wall.

Hi, I’m Matthew Arnold, a certified fitness and nutrition coach based in Rochester, MN. With over 1,000s of hours of coaching experience and a decade-plus background guiding busy professionals, I specialize in helping high-achievers transform their health without derailing their careers or lifestyles.

My Story & Qualifications

My journey began with CrossFit in 2006 and full-time coaching since 2009. As the founder of Detour Athletics and creator of the Blueprint360 coaching system, I’ve empowered hundreds of clients to gain strength, energy, and confidence—even when time is limited.

I’ve worked extensively with executives, physicians, tech professionals, and high-pressure individuals to develop data-driven fitness and nutrition programs that fit real lives.

My Coaching Philosophy

I believe that success in health, like success in life, comes down to consistency, simplicity, and strategy. That’s why my approach integrates:

  • Customized training tailored to your physical needs and time constraints

  • High-protein, real-food nutrition built for performance and sustainability

  • Lifestyle habits that support sleep, mindset, and longevity—not just aesthetics

You don’t need extremes. You need a plan that actually fits your life—and delivers.

Ready to take control of your health? Let’s build a lasting foundation together.