coaching since 2009.
Built for a real week.

I'm Matthew Arnold. I've been coaching since 2009. Precision Nutrition Level 1. Blueprint 360 is online coaching for busy parents, anywhere in the United States. I'm based in Rochester, MN. You do not have to be.

my story & qualifications

I started with CrossFit in 2006 and have been coaching since 2009. Blueprint 360 is Foundations and VIP. Same coach. The difference is how much of my time you want.

Most of the people I work with are women in their 30s, 40s, and 50s, plus men over 40. Jobs, kids, shifts. They have tried diets and apps. They want to lose fat and get strong. The plan has to fit that week. There is a page for women over 40.

how I coach

Flat energy can be food, sleep, stress, or all three. I look at the week before I change the workout. Then we change one thing and see what it does.

• Strength work on the days you have. You do not need a six-day split.
• Protein at breakfast and lunch. The meals start from what you already cook.
• Sleep counts. A short night changes what training you can do.
• Foundations is video feedback and a weekly check-in. VIP is the most time with me, plus a wearable and a smart scale.
• Kids, shifts, travel, a bad Tuesday. The plan has to survive those.

You do not need an extreme plan. You need one you will follow. Blueprint 360 is not affiliated with or endorsed by Mayo Clinic. I am a coach, not a doctor.